Everything You Should Understand About Media Monitoring and Evaluation
Organizations use media intelligence to determine what is said about their organization, brand, or a problem that could have an impact. For example, media monitoring and analysis can help businesses follow public relations initiatives, determine the nature and scope of specific social trends, and gain insight into the media and other influencers react to their products and messaging. Media monitoring and analysis is the act of compiling and analyzing information recorded by traditional and social media content sources and augmented by human analysts. The produced media monitoring is packaged according to client specifications and delivered to the customers in a timely, located close manner. Media Monitoring | Image Resource: brandmentions.com Some of the media monitoring metrics The amount of media attention provided to a story about an organization, business, problem, message, or other topic is known as prominence. It can be measured using a number of measures that evaluate the quan...